Artists are led by their passion. They work mainly based on their instincts. They are admired and loved for their dedication and they are seen as free spirits who dare to follow their gut rather than deciding to give in to the system. Both within the creative community and in society. However, their vocation is perceived as one that most often provides poor living and working conditions, that requires sacrifices and returns insufficient financial means.
This preconception leads to many artists not achieving comfortable, or even decent, living and working conditions. The talent they cultivate over years of hard work, in many cases, results only in unfair working conditions, complex economic situations, and sometimes even health complications. Artists are often marginalised and end up needing social and financial support from public institutions.
In response, we encourage artists to take responsibility for their future. Through guided consulting sessions during studio visits, online training, and networking, we are working to overcome these problems. Through research to identify the best tools, methodologies, and techniques to enhance the relationships between creative professionals and potential customers, we strive to assist artists in to start making money on their own terms through win-win deals.
These processes are investments in the future. They are learning experiences that we have been collecting, digitising and relating to existing platforms and consolidated professionals of the sector willing to support the new generations of emerging artists. This is the first publication we do in the name of this social cause that we are defending in order to start a new way of dealing with our professional behavior, passions, and goals for the future as artists.
It is up to all of us in the cultural, artistic, and creative sectors to be aware of the dangers we face on a daily basis, and to start generating different initiatives to make our work as valuable and profitable as in other sectors and professional fields. It is a starting point for us, and we are very happy to count on your support.